About

Editorial Statute

The blog A HOUSE IN LISBON is a transparent approach towards real estate in Portugal. A 100% independent, editorial and personal publication, which aims to bring added value to those who are interested in the residential segment. The information found here can be classified in only two categories: facts or author perceptions (it is important to remember that the last are, by definition, fallible).

 

Since the author of this blog is also the guy who dedicates these lines to you, there is something important you should know: I am a real estate agent. Which could imply that my professional activity could, at least in theory, affect or be affected by some of the content published here. But the purpose of this second paragraph is not to question what I just ensured in the first. It exists for just one reason. To give you, the reader, the power to build your own opinion, based on objective information and facts. Because this is precisely the reason of being of this publication: provide you with relevant data to help you make more informed decisions about topics that matter to you.

About the guy writing these lines

 

My name is José Cabral, and I was born in Lisbon in 1980. When I was 7 and moved house for the first time, I remember drawing the floor plans of the apartments we visited and telling my parents I wanted to be an architect. I wanted to be many other things in between. However, I still didn't know exactly what I wanted when I got into sociology at ISCTE and at Santa Casa da Misericórdia de Lisboa, where I volunteered for 9 years.

 

I worked for TAP Airlines and later for Banco Espírito Santo as a corporate account manager, which I ended up leaving to embrace some personal projects. One of these is my blog, also published in a book, O ALFAIATE LISBOETA, winner of Best Digital Communication in the FASHION TV AWARDS.

 

I wrote for the newspaper METRO, the national editions of VOGUE and GQ magazines, and the newspaper EXPRESSO. I collaborated with fashion retail multinationals in communication and marketing projects and conceived the institutional campaigns "Lisbon is us" and "My future is Lisbon" for the Lisbon City Council. I launched J.LISBON, a men's clothes online store, and created the rainwear brand CAIÁGUA.

 

 

As a real estate consultant, I began at Porta da Frente | CHRISTIE'S in 2018 before moving to the RE/MAX Collection. At the beginning of 2022, I became a KELLER WILLIAMS agent.

 

This activity helped me perceive the need for more relevant information conveyed in this field, and that sometimes leads people to make options that are less favorable to their interests. This was my biggest motivation to create A HOUSE IN LISBON: to share my experience and perception to create added value for others.

 

In 2020, I started publishing some articles about the real estate market on DINHEIRO VIVO, and in 2023, I also started doing so on DOUTOR FINANÇAS. In 2021, I launched the weekly series 1 MINUTE REAL ESTATE, also published at DIÁRIO DE NOTÍCIAS (one of the most historical Portuguese daily newspapers) and DINHEIRO VIVO (Portugal's #1 business newspaper).